Smart Design. Instant Set up. Pure Magic.

The Magic Counter is a next-generation hydraulic pop-up exhibition counter designed for fast, professional event setups. Using an automatic spring-assist system, this portable counter pops up in seconds and folds flat just as quickly — no tools, no loose parts, no assembly required.  Simply press down to collapse, lift up to expand.

Available in both backlit and non- backlit, Oval and Square versions, the Magic Counter delivers a clean, modern presentation area for trade shows, exhibitions, roadshows, retail activations, mall promotions and product demos. The dye-sublimated tension-fabric graphic provides vibrant, high-resolution branding and can be swapped easily thanks to the SEG-style silicone edge.

Engineered with a durable aluminium mechanism and a stable countertop, the Magic Counter is strong enough for laptops, samples, brochures and interactive demos — yet light enough to travel effortlessly in its compact carry case. Perfect for exhibitors who need a portable, reusable, quick-setup counter with maximum visual impact.

Fast setup, premium branding, and true event-day convenience — the Magic Counter is your smartest exhibition counter yet.